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Experience design at scale

Professional design work is notoriously undervalued in small businesses. Every organisation has an identity. It articulates the corporate ethos, aims and values and presents a sense of individuality that can help to differentiate the business within its competitive environment. Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. This way, customers have the same experience visiting a company’s website as they do reading its brochure. Think of it as a kind of alliteration—it helps the business become recognizable and memorable. Plus, consistency symbolizes professionalism, and professionalism symbolizes trustworthiness.

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